Our Story

SABAFURAHA means ‘Seven Joys’ in Kiswahili, the official language of Tanzania.

Lehlogonolo and Moshibudi are the daughters of Pedi, South African parents. These two different, unique and tightly bonded sisters make the label SABAFURAHA so special: A mixture of love, joy and passion with the African urban way of life.

Lehlogonolo’s passion for fashion, hospitality and business was enhanced during her early years of studying medicine. Her love for clothes and desire to serve others, unconditionally often stressed her parents because if it was not the latest outfit, then it was the next birthday extravaganza. Lehlogonolo always found a reason to shop and to celebrate the milestones of those who were around her. She just loved to experience and see the joy that those around her felt through her small yet often too big gestures of love.

After completing her degree in Multimedia Design, Moshibudi worked in corporate marketing then marriage and now motherhood, Moshibudi relocated to Tanzania to pursue her passion for transforming lives and communities. She finds deep joy and comfort when those around her embrace and love themselves exactly the way God has created them: Beautiful, unique, different, and so loved just the way they are.

After the passing of their grandmother in July 2017, Moshibudi found herself at a crossroads to afford to purchase a ticket to fly back home to South Africa. She then had an idea to contact all her friends and ask them if they would like to buy fabric from Tanzania as a means to pay for her plane ticket back home. She was able to secure orders for over fifty pieces of fabric, and that was the beginning of SABAFURAHA.

SABAFURAHA was birthed out of need but has now become a beautiful display of African talent.